SALES AND MARKETING

The data available to sales managers has never been in greater supply, yet the skills required to turn data into insights have never been in short supply.

The courses in this category can help prepare you for this brave new world by increasing your familiarity and comfort with the core techniques proven to increase sales and profits.

The techniques examined go right into the heart of managing a modern sales force:

  • Indexing marketing potential;
  • Market segmentation and account targeting;
  • Structuring, sizing, and deploying sales resources;
  • Sales forecasting;
  • Methods for making data analyses work effectively in presentations to senior management.

 

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